Editorial Guidelines and How We Source Our Data

At bestbroadbandinmyarea.co.uk (BBIMA), our primary goal is to provide UK consumers with clear, factual, and actionable information regarding their internet options. The UK telecom market is notoriously complex, filled with confusing terminology, changing contract terms, and overlapping networks.

We cut through that noise. These editorial guidelines explain exactly how we source our news, verify our data, and maintain our absolute editorial independence.

1. Our Commitment to Accuracy and Sourcing

We do not publish rumours or unverified claims. Every piece of news, speed claim, or contractual data published on this site must be backed by a credible, primary source.

When reporting on the UK broadband sector, we rely heavily on the following primary data sources:

  • Regulatory Bodies: Official reports and quarterly data sets from Ofcom (the UK telecom regulator), Building Digital UK (BDUK) and other trusted sources.
  • Infrastructure Builders: Direct network rollout data from Openreach, CityFibre, and independent Altnet press offices.
  • Consumer Action Groups: Independent research, complaints data, and customer surveys from organisations like Which? and Citizens Advice.
  • Network Performance Aggregators: Objective, crowdsourced performance data from platforms like Ookla (Speedtest.net) and Opensignal.

We always link directly to the primary source of our data within our articles. We do not accept payment from Internet Service Providers (ISPs) to publish favorable news stories or alter our performance data.

2. Editorial Independence and Affiliate Transparency

BBIMA operates as an independent comparison service. We generate revenue through affiliate partnerships. If you click a link on our site and sign up for a broadband package, we may earn a commission from that provider.

However, this commercial relationship never dictates our editorial coverage or our news reporting:

  • Our news team reports on network failures, changes to packages, and customer service issues regardless of whether we have an affiliate relationship with the provider involved.
  • Our comparison tables are driven entirely by objective data (speed, price, contract length, postcode availability), not by commission rates.
  • If a provider offers a poor package or substandard service, we will state that clearly, candidly, and directly.

3. Our Corrections Policy

The UK broadband market moves rapidly, and mistakes can happen. If we publish a factual error regarding a provider’s pricing, network coverage, or regulatory policy, we are committed to correcting it immediately.

  • When a significant factual error is identified, we will update the article text to reflect the correct information.
  • We will add a clear “Correction” or “Update” note at the bottom of the article, detailing what was changed and when it occurred.
  • If you spot an inaccuracy in our reporting, please contact our editorial team directly at [Insert Your Editorial Email].

4. Use of AI and Automation

We use AI tools to assist with data aggregation, drafting outlines, and checking grammar. However, a human editor heavily reviews, fact-checks, and finalises every single article published on this platform. We do not publish raw, unedited AI content. 

5. Contact Our Editorial Team

If you have questions about our data, wish to report an error, or are an ISP looking to share a verified press release regarding network expansion, you can reach us [email protected]

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